Starbucks is changing its milk prices to zero for the holidays.
The company says it will start selling its $0 of milk at $0 for the holiday, from November 15.
The change will go into effect from November 16.
Starbucks says the milk will be sold at a $0 cost.
The company says that this is part of a wider effort to make the company more efficient in its supply chain and in its operations.
Starbucks says it has more than $1.3 trillion in assets under management, including $7.4 trillion in cash and cash equivalents, according to its most recent SEC filing.
Follow us on Twitter at CNNMoney.